|A:||Not everyone is a writer, or wants to be a writer. Writers love to write. Sometimes marketing department staff have specific talents that are geared toward corporate direct sales, the creation of sales materials, even product development and proposals.|
They are highly-talented, busy and valuable professionals, but may not have time, interest, or technical skills to write about the successes within a company and market those releases and feature stories to customer, client and stakeholder media.
Oak Tree Communications loves to write. It works closely with a company’s marketing or development director, company president or executive director to discover a company’s untold stories, tell them in a creative and newsworthy fashion, and distribute them to the right media at the right time for optimal exposure.
|A:||Clients are small businesses and nonprofit organizations that desire a regular, proactive presence in local, regional or national media. Experienced CEOs can be marketed in media as experts in their areas of expertise.|
|A:||Advertising allows an organization to present its message to the public exactly the way it wants—both visually and content-wise. The down sides to advertising are that it should be presented to the market audience on a regular basis, it can be expensive, and there are no guarantees that you will get the customers or results you want. |
The advantage of public relations is that people naturally gravitate toward stories. Stories are hard-wired into the way we communicate with each other. We like to watch movies, which are visual stories; we listen to the radio, which are auditory stories; and we read stories in print and online media.
The down side about PR is that public relations professionals cannot guarantee that a story gets told exactly as the press release or feature story is written. Once a release is sent to media, reporters and editors modify, or edit it for publication. The best way to make certain your stories appear in media either unaltered, or with a minimum amount of editing is to select a talented writer with journalistic skills to create releases and features and distribute them to media for you.
Public relations is often much less expensive and a good PR program can generate positive brand coverage that greatly exceeds the cost of an ad campaign. Plus, telling your organization’s story in media is an outside validation of your company’s professionalism, products, philanthropic projects, and high ethical standards.
|A:||The bottom line is that the best stories generate the most media coverage. Framing a story for optimal media consumption while adhering to the highest journalistic standards and taking advantage of appropriate media for that story is a skill that Oak Tree Communications can provide.|
|A:||Oak Tree offers writing and editing; media and crisis media relations; strategic and tactical marketing planning; and event and campaign publicity. Oak Tree partners with trusted professional affiliates who provide services like corporate restructuring and re-branding, graphic design, logo creation and makeovers, photography, video production and Web site creation and maintenance. If we don’t offer a service, ask us. We may be able to recommend a great professional for you.|
|A:||It’s always best to get permission from the publishing company before using copyrighted materials to promote your business. When in doubt, also ask your public relations professional or attorney.|
Some publishers, especially those with subscription print and online publications, may not allow you permission to use copyrighted material on your organization’s website. If you post the story anyway, you may receive a cease-and-desist letter from their attorney, or even a fine. Other media companies have recently instituted pay walls which allow only subscribers to access a complete article.
Writers, photographers and publishing companies build their businesses and reputations and feed their families on intellectual property they create. People often give permission when asked, but no one likes to be taken advantage of.
The most ethical and safest course of action is to ask first, pay a copyright fee if needed, then post or print extra copies.